Andreas Rapp Takes Over as the Managing Director at
beyerdynamic
Andreas Rapp to serve as the Managing Director at beyerdynamic after Edgar van Velzen.
On April 1, 2023, Andreas Rapp took over the position of Managing Director of the renowned
audio
specialist beyerdynamic. He succeeds Edgar van Velzen, who has left the management board.
With Andreas Rapp, a proven industry expert is taking over the management of the audio manufacturer.
Born in Heilbronn, he has extensive experience in marketing and sales from various leading positions
in consumer electronics. Before joining beyerdynamic, Rapp was Vice President EMEA at Jabra.
He also
spent four years with Libratone, the last three of which as Vice President EMEA. His other positions
include being Regional Director Central Europe for Sonos, Country Manager Central Europe at Navman
Europe LTD and Global Product & Sales Manager of the Consumer Unit at beyerdynamic. He started his
professional career as Marketing Manager for Harman International.
"We are pleased that in Andreas Rapp we have been able to recruit an experienced industry expert
with a broad network for the company. We are convinced that he will make a major contribution to
beyerdynamic's continued success and will continue to lead the company seamlessly on its positive
growth path," comments Prof. Wolf Michael Nietzer, Chairman of the Board of Directors of
beyerdynamic.
For the managing director, the new position is an affair of the heart. "I'm looking forward to
returning to beyerdynamic after being responsible for the sales and product area of the consumer
unit 20 years ago," emphasizes Rapp. "In the future, I will - together with the entire team at
beyerdynamic - focus on the strategic but also sustainable growth goals, expansion of the product
portfolio with a view to future technologies, progressive internationalization and increasing brand
awareness," he outlines his goals. "At the same time, we will work on becoming more agile as a
company for high-quality audio products, so that we can react more flexibly to new customer and
market requirements."