Genelec Delivers Elevated Customer Experience With New Virtual Showroom
Genelec opens a brand-new virtual showroom for an uninhibited customer experience
To complement its growing global network of physical Experience Centres, Genelec has
introduced its
Online Virtual Showroom, where visitors can explore a wide range of active loudspeaker
systems and
technologies in a set of stunningly realistic room settings. This allows customers across the
Studio, AV, and Home Audio segments to instantly access valuable Genelec information and resources
in a unique and visually engaging interactive environment.
Hosted on the Genelec website, visitors to the Virtual Showroom can experience the latest in VR
technology to navigate separate and distinct areas for Professional Audio Monitoring, AV
Installation and Home Audio, which showcase both stereo and immersive systems that comprise a
carefully selected range of key loudspeaker and subwoofer models. Visitors can then access detailed
product information, video content and valuable learning resources, at any time of day and from the
comfort of their own environment.
"One of the powerful effects of the pandemic was to focus our minds on how to communicate more
effectively via digital marketing channels," comments Genelec Business Development Director Ken
Kimura. "So, we used that period of enforced disruption to explore how to engage closely
with our
customers in the virtual world, and the Virtual Showroom was a natural result of that planning
process - complementing our well-established website and social media channels."
With the return of face-to-face customer contact, Kimura feels strongly that Genelec now has a
perfect balance of demonstration opportunities. He adds, "In this fast-paced digital world, the
Virtual Showroom has all the benefits of interactivity and instant 24/7 access, while our Experience
Centres represent the gold standard in personal contact and critical listening opportunities. Add to
that the range of international exhibitions, roadshows, smaller regional events and dealer
demonstrations, and there are now more ways than ever for customers to experience everything that
Genelec has to offer."