Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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In search of the Lost Talent


Teen sensation Justin Bieber’s debut gig in India as part of his Purpose World Tour concert will mesmerize music lovers on 10th May at the DY Patil Stadium in Mumbai. Yes! The same ‘Purpose’ that surpassed 1 million total copies sold in pure album sales. Ticket prices for the live gig during the first phase of ticket bookings in Feb this year started at a pricey (by Indian standards) Rs 4,060. Nevertheless minutes after ticket sales went live on Indian’s premiere entertainment ticketing portal- BookMyShow, there was already a long, long queue of the online diaspora waiting with bated breath for their turn. Select categories such as the VVIP 1 and VVIP 2 priced at a pricey (in the true sense of the word), Rs 76,790 and Rs 58,030 respectively were sold out in a span of less than four hours.

So what does it take for a country with a population of over 1.2 billion, to produce one singing star who can sell over 1 million copies of an album and command gate prices of over 100$ upwards? Has India failed to produce promising studio talent who could turn into headlining live event artists of international caliber?

In the recent past, India has witnessed many EDM stars like Anish Sood, Lost Stories, Sartek and Shaan having performed at major festivals around the world alongside International EDM stars like Diplo, Tiesto, Armin Van Buuren, Martin Garrix, Steve Aoki, to name just a few. In the last five years, one of the early champions of dubstep in India – Nucleya, emerged as one of the most electrifying EDM stars in India. He also opened the recent Mad Decent Block Party in Mumbai which was headlined by Diplo’s Major Lazer.

But then does India’s claim to fame end there…with a couple of EDM artistes acting as ‘fillers’ for the ‘real’ album sellers and crowd pullers. Is there a poverty of talent in the Indian independent music (translate that to Bollywood independent) scene? Where are the pop and rock bands? Where is that voice that can create mass euphoria akin to Beiber?

There is debate that India does have a huge pool of talent which is unfortunately gobbled up by Bollywood. And, then there is argument that there is a huge pool of music talent, who are using Bollywood as their vehicle. Then are these products of Bollywood able to pull-off recording breaking music sales?

We have our very own Indian singing sensation driving music lovers crazy – Arijit Singh, Bollywood’s ‘Sing’ King. Just as fabulous on stage as he is in the recording studio, he is the hottest pick even in the live events circuit, drawing a jaw dropping remuneration of nearly Rs 1.5 crore for a 45 minute to one hour performance. However ticket prices for even Arijit Singh’s shows fade tremendously in comparison to the ‘real’ music stars, with VVIP entry costing Rs 8000-10000 only. Last heard, Arijit is rumored to be one of the ‘fillers’ at Beiber’s India debut.

Magnifying the fact that there is dearth of music talent in India – be it singers, composers, lyricists or sound engineers, are some chartbusters that are slaying since the beginning of the year.

The year started with A.R. Rahman’s original song ‘Humma Humma’ from the 90’s blockbuster movie Bombay being recreated by Badshah & Tanishk Bagchi for the movie OK Janu starring Shraddha Kapoor and Aditya Roy Kapoor. Sung by Jubin Nautiyal, Shashaa Tirupati and Rap by – Badshah it has been mixed and mastered by Eric Pillai of Future Sound of Bombay. The ‘new’ song went on to rock the music charts.

Then came the other rehash – ‘Tamma Tamma Again’ from Badrinath ki Dulhania, starring Alia Bhatt and Varun Dhawan, again a remix of Maduri Dixit and Sanjay Dutt 90s starrer Thanedar which too went on to become a chartbuster.

The title track of Badrinath Ki Dulhania too became a rage soon after the music release, reaching the top of the charts of many of the country’s top streaming websites. Thankfully not a rehash, the ‘new’ song seems to be just ‘inspired’ from the song ‘Chalat Musafir Moh Liya’ from the 1966 film Teesri Kasam which in turn was inspired from a Bihari folk song. Composed by Tanishk Bagchi, the song has been mixed & mastered by Eric Pillai with Michael Edwin Pillai & Lucky as mix assistant engineers and all live Instruments recorded at Yashraj Studios by Vijay Dayal.

And March saw the entry of another ‘new’ song –‘‘Tu Cheez Badi Hai Mast Mast’ (which is a rehashed version of 90’s movie Mohra’s super hit song starring Akshay Kumar and Raveen Tandon) into the top ten echelons. Sung by Udit Narayan and Neha Kakkar ‘Tu Cheez Badi Hai Mast Mast’ will feature in Abbas-Mustan’s upcoming romantic thriller Machine.

The other song from Ok Janu to reach the top 10 music lists was ‘Enna Sona’ sung by Arijit Singh. With music by A. R. Rahman, the song is mixed by Ishaan Chhabra and mastered by Suresh Permal. Wonder why anybody would initially think it would be a rehash of Nusrat Fateh Ali Khan’s popular song ‘Kinna sohna tenu rab ne banaya’.

Mohit Suri’s Half Girlfriend’s first song ‘Baarish’, which released on 11 April, is rising on the popularity charts. Composed by Tanishk Bagchi, the song has been mixed & mastered by Eric Pillai.

The non-Bollywood product which is inching up the charts is predictably from India’s latest rap king Badshah whose latest single ‘Mercy’ is going ballistic, crossing 25 million YouTube views; ‘Mercy’ is from his forthcoming album, rightly titled O.N.E. (Original Never Ends) featuring gorgeous American dancer and actress Lauren Gottlieb. With lyrics by Badshah, ‘Mercy’ has been mixed by Badshah & Aditya Dev and mastered by Eric Pillai.

Still among the top ten are ‘Kaabil Hoon’ from Hrithik starrer Kaabil and ‘Zaalima’ from Sharukh starrer Raees. Wonder what’s the ‘x’ factor retaining these songs on the chartbusters. Is it really the music or is it the larger than life stars these songs are picturized on?

Though ‘Kabil Hooon’ is soothing and lightens up the mood, it isn’t anything we haven’t heard before. On the contrary, it sounds familiar, like it was yet another effort to fit old wine into a new bottle. Sung by Jubin Nautiyal and Palak Muchhal, it has music by Rajesh Roshan and was mixed and mastered by Aftab Khan at Headroom Studio with Altamash Shrivastav as mix Assistant.

‘Zaalima’, once again with Arijit Singh at the helm has sound design by Dj Phukan and Sunny M.R. and has been mixed and mastered by Shadab Rayeen with Abhishek Sortey as assistant @ Newedge studio. Recording Engineers are Ashwin Kulkarni, Himanshu Shirlekar, Aaroh Velankar and Kaushik Das.

Just in case you missed - not only do many of the mentioned chartbusters have the same names on the music credits but also the same music and lyrics of yesteryear hits. Is it that ‘familiarity’ thrives in India with originality taking a back seat? Or is it that ‘ghar ki murgi is dal bara bar’ and anything American sells? Or is our ‘non-existent’ music industry responsible? Or is it really dearth of talent? Till we find answers to our questions, we at PT will continue ‘In search of the Lost Talent’.


Current Issue : May - June 2022
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