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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Trade Fairs, Courses, Tests & Measurements

The best thing about doing trainings is the fact that the market is growing and manufacturers are looking at you seriously, this also means good things for the guys who wish to get some formal education or certification. Few have travelled across globally to derive such knowledge and many have happened locally.

But my observation, which actually is true, is that if you read the fine text, which in many cases is in ‘BOLD’, is that it was a certificate of participation or completion but not a certificate of competency. Now this according to me is the most important aspect of audio training, workshops & certification courses. It is not an exam of technical competency & attending them doesn’t make you an expert because someone embossed a name on a course certificate.

I have personally attended a few (honestly very few) because unless I do not see value in the exercise or what it can do for me or vet the course in itself, my bum isn’t going to be on that chair. And sometimes I have been humbled going for one with a, ‘know it all’ attitude to show up at the course discovering how much I don’t know. Which leads me to my best teachings at workshops that provide certification.

#1 please come with an open mind. You do not know everything.

#2 you are the student not the sir

#3 you will never learn about everything you needed to know by just attendance

#4 you learn how things get done, not how to do it (think about this)

#5 you do not qualify on competency by just by having the certificate.

I just attended the course offered by a leading manufacturer and my experience was nothing short of amazing. Firstly the course was conducted in a venue that was already simulated for the course. The entire venue was mapped in order for the readings & simulations to represent what we were being taught.

We had four instructors instead of one, two blokes taught theory & two blokes gave the practical’s the nice thing is that the theory guys attended the practical’s & the practical instructors attended the theory. To be in sync with whatever each one was teaching.

Our questions & problems were put on the dartboard even before the course kicked off, so they probably knew what topics to highlight upon based on our questions. Not taking much out of the learning experience or maybe for the sake of secrecy I will not further elaborate on the same as that would be too much of a give away. But my learning’s were good and after all these years setting up PA systems, I was glad I did it as it gave me immense knowledge about a few key points I absorbed from the course.

Now this leads me to thinking why would you attend the same even if you would barely learn a thing or two. I think THAT separates the men from the boys, it’s sometimes barely the one crucial thing you take home and do good with would make the course really worth it.

Now talking about trade fairs, they are the reason why so much of training & workshops do happen because instructors and students are always around this neck of the woods.

A lot of people ask me at the exhibitions the one stupid question I cant get to answer. ‘So what are you buying” and this leads me to the thought that is so close to my heart and that goes without saying is that it is never, never ever about the product. It never was and it will never be. (With the odd exception of accidentally stumbling across a brand/product you never knew about).

But its always about the people, I look forward to meeting people discussing things that no books, internet or hearsay can teach you. This journey has been long and I can say I have met the most amazing audio designers, business mavericks, audio gurus, sales wizzes and the one thing is that the best are the most humble and the learning’s they impart to you will last you a lifetime.

Some of them I make it a point to meet them every year and some are reserved but after two drinks at the bar there are no borders and the information superhighways get translated into friendships.

That’s what I love about trade fairs; we meet either knowlegable or interesting people or both. Off course we do meet the ones we should also keep away from but that its an exhibit of also whose side we take in our life’s journey.

I am looking forward to PALM 2017 this year too; our show is better than no other. It’s vibrant, its not snooty, and its no quiet either. Its fun and serious in nice synergy and if there are any manufacturers reading this who are not participating a small advise from someone who has been around. “Be There Or Be Left Out” and hey we have our own industry awards too!!!


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