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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Link Partners with Circle PAVE to Explore Collaborative Manufacturing in India



Link, one of the manufacturers that empowers entertainment and broadcast professionals globally to create inspiring performances by applying disruptive technologies and sustainable practices, announced the strengthening of its partnership with its distributor in India. This initiative aims to evaluate and implement options that allow us to offer tailor-made solutions specifically designed for the Indian market, ensuring the best quality/price ratio.

Since September 2018, Circle PAVE has been India's exclusive distributor of Link's brands, including LK Connectors and eurocable. To strengthen this collaboration, Link is closely working with Circle PAVE to understand better and address the unique needs of the Indian market, ensuring that their products and services exceed local expectations.

Recently, Circle PAVE also secured distribution rights for REAN connectors in India. REAN's robust and reliable connectors, combined with eurocable, will offer innovative possibilities for live event companies, especially in touring-grade audio and video solutions.

Link's CEO, Marco Piromalli, and EMEA Technical Director, Luca Opizzi, recently conducted a six-day tour across Maharashtra, Karnataka, and Goa with Circle PAVE leaders Sachit Subramanian and Biren Sheth. This tour aimed to identify the critical features of Link's solutions that can enhance operations to meet local market demands. Piromalli remarked, "Our continuous expansion in technology and geographic presence is key to better serving our customers. Our discussions during this tour with Circle PAVE have opened new opportunities we are eager to explore."

Sachit Subramanian, Managing Partner, Circle PAVE, added, "Upon assuming distribution in India, we quickly recognized the potential for growth by leveraging local capabilities in Mumbai. Our recent discussions have solidified our plans, promising exciting benefits for our businesses and customers."

Link S.R.L. manufactures and distributes a professional range of cables, connectors, and distribution products dedicated to the entertainment industry. LK Connectors, eurocable, PDlink, and DGlink are registered trademarks of Link. Link is headquartered in Rome, Italy, and has a Middleton, Wisconsin, USA subsidiary.

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