PALM Expo Magazine
Sound · Light · Audio Visual
Audiotonix, one of the global market leaders in professional audio mixing consoles, production software, and ancillary solutions, announced it has reached an agreement for a next stage investment from PAI Partners, a pre-eminent private equity firm.
The new investment follows a successful partnership with global investment house Ardian that has seen Audiotonix further enhance its significant presence in live events, professional audio creation, commercial installation, TV and film production, and broadcast markets. Ardian will maintain a minority stake in Audiotonix via re-investment as part of this transaction.
"I would like to thank Ardian for the confidence and their solid support of Audiotonix, and all our brands since their investment in March 2020," states James Gordon, Audiotonix CEO. "Ardian invested alongside us just as the global Covid lockdowns began, and from our first meeting they were aligned in making sure all our brands emerged in a stronger position than before, but with the same teams and brand values fully supported. They allowed us to continue our large investment into R&D and supported our desire to add the right brands to our portfolio."
On this new investment, Gordon is clear on the choice of partner. "We have spent the last 12 months selecting the right team to partner alongside us in our next chapter, and I am happy to say the PAI team were a perfect cultural fit from our very first meeting. They come to us with a global reach and passion for music and technology that is a natural fit for our pro audio brands today and tomorrow."
Colm O'Sullivan and Neil McIlroy, Partners, PAI, said: "We are delighted to partner with James Gordon and the exceptional Audiotonix management team, alongside Ardian, in this next chapter of growth. Audiotonix is well placed to benefit from positive structural tailwinds in the experience economy and diverse professional audio environments - whether in live entertainment, installed professional audio, music or sports. We look forward to working with the team as the group continues to deliver market-leading, professional products, defining audio experiences worldwide."