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Articles May-June 2023

Lolllapalooza India: Time To Be Great New!

Viraf Pocha, Director, Landmark Productions, breaks down the intricate audio, video, and lighting deployment by several big names in the pro sound, audiovisual, and lighting industry that made Lollapalooza a massive hit with the visitors. read more

Articles May-June 2023

Cover Story: Inside Nita Mukesh Ambani Cultural Centre New!

PALM Technology sheds more 'light' on the pro lighting technology that adds an exceptional luminance to every inch of The Grand Theatre. IES, spearheaded by Rasesh Parekh, illuminates the venue with lights that spell resplendence. read more

Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more


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Focusrite Launches New Commercial Audio Brand – Optimal Audio



(L-R) Dom Harter, Tim-Carroll, Matt Rowe


At a special online event, Focusrite plc unveiled a new commercial audio brand, Optimal Audio. Promising a fresh outlook, Focusrite Group CEO, Tim Carroll explained that Optimal Audio, which becomes the Group’s seventh brand, has been in development for three years, involving extensive R&D across product and software, in a bid to simplify the unnecessarily complex world of commercial audio: 

“Optimal Audio provides a streamlined product offering working seamlessly together to deliver high quality sound that is easy to install and can be operated by anyone, not just engineers.

“Alongside its own dedicated staff, a number of colleagues from across the group – most notably within Martin Audio – have helped to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

Dom Harter, now Managing Director for both Martin Audio and Optimal Audio, then gave an overview of the product eco-system and the focus of the brand:

“Optimal Audio offers a one-stop solution of control, amplification and loudspeakers for small to medium-sized commercial installations, with a focus on supporting multi-zone venues. At the forefront of the eco-system are four and eight-zone, powered and non-powered Zone controllers that have DSP at their heart. There is currently nothing else at this price point on the market which has the functionality and versatility to allow such a quick and simple setup. They have a flexible three-band EQ plus bandpass filtering on every output, alongside limiters and delay – features that are normally associated only with premium-priced offerings.”

Compatible with any device, Optimal Audio’s WebApp makes system set-up straightforward, allowing installers as much access as they require configuring EQs, devising presets and structuring time-of-day routines. Once completed, venue staff can then be presented with a simple user interface which allows them to operate the system. Zone controllers can also be supplemented by elegant wall-mounted controllers called ZonePad, available in one-zone or four-zone formats, which ensure that operation by staff is simple, intuitive and within easy reach.  

The next product category presented was amplifiers. Optimal Audio offers three SmartAmps with DSP, multichannel direct drive constant voltage, optimised presets and with half-rack and full-rack options available. SmartAmps provide a cost competitive fit for the commercial market to accompany the portfolio and maximise the performance of its loudspeakers. 

Finally, Optimal Audio revealed its collection of loudspeakers. These comprise a range of five ceiling speakers appropriately named Up, a series of four on-wall wooden speakers called Cuboid, and two powerful yet compact subwoofer solutions, simply known as Sub. Whilst again being cost-competitive, sound quality is a hallmark of the loudspeaker category, with Harter promising a “rich and detailed sound that will surpass expectations in this price category.”

Summing up, Harter said, “Optimal Audio maybe a young brand, but as part of the Focusrite Group it has an impressive pedigree. We have combined innovation and experience to simplify commercial audio, and by launching more than twenty products at the outset, Optimal Audio has created a high-quality, comprehensive, multi-zone, one-stop, commercial audio offering.”

Current Issue : May - June 2023
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