Current Issue : March - April 2022
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


Show More

Has Creativity Also Been Locked Down?

Viraf Pocha

Lockdown has been the best thing to have Happened to Me!

Typical Responses

  1. This dude Lost It.
  2. They should have regulated the sale of Alcohol a bit more

iii. Don’t Tell My Wife – PLEEEEEASE.   She put me to work even harder

  1. Rich Guy – Six servants and an unlimited supply of diversions. Let’s storm his mansion
  2. Respect that he putting on a brave face. Check his trousers held up by string.

But Look a Bit further – and for a tiny few it is the genuine truth.

Creativity needs distance, space and a lack of distractions.

Creative people will use this opportunity to Deep Dive into their sphere of activity, or step back and widen their horizons.

All of us have struggled to come to terms with this imposition. Confusion, Distress, Outrage – have swept through our minds.  But as we got used to the isolation – all of us adapted to the new normal and began to enjoy some aspects.  No Commutes, Better family time. 

People in our line of work really had nothing to look forward to, other than a notice of when work will begin. But we pride ourselves on creativity right ?

Guys converted their bedrooms into techie studios. Wives were banished to the other room. Lighting boards were set up and visualizers were plugged into the Bedroom TV.  Let the On Line tutorials begin.

The net offered dozens of offerings.  Very few held my attention as some eager, talking head droned on in clichés about how wonderful they were.  If a few nuggets emerged from some guy obviously unused to talking on camera – they were lost simply as it was impossible to practice what the head was preaching.

One particularly earnest guy was excitedly exhorting event guys to confess in the feedback box - on how his generators were the best and his team was the best and his connectors were the best.... You get the idea.  Some complicated calculation to justify how he markets his generators as 125 Kva (The ‘va’ silent or non-existent) when all his other despicable competitors supplied 100 Kw (‘w’ silent in this case) FOR THE SAME PRICE.  Outrageous! 

One of the disadvantages of on line is the speaker does not get to see the disgust or derision on our faces. I quickly learnt to switch my camera off and read mails while being actively engaged on a web chat.

I hated the on line stuff where I had to wear a smart shirt and nod enthusiastically to support a friend or butter up my superior.  Bob Dylans ‘ You Gotta Serve Somebody ‘ playing on repeat in my head. An aside – keep the song close.  Best way to de-stress and de-compress after any meeting or occasion when you gotta be nice and agree with whatever crap the guy who signs your check is sprouting on about.  

In a Zen moment – I decided I did not like myself in this avatar so I better do something about it.

So I started to dream.  What if..... ?

What if – I could shoot the idiot who pipes music into my elevator? Thankfully I did not have to take out my Gun. I just had to ask nicely – on many occasions, sometimes with bulging eyes. The music was changed and today all my building guys step out of the elevator whistling tunelessly.

While on elevators – I sneakily inserted cosmetic diffusion gel into the Cheap LED lights.  The use of make up to come down and buy fruit dramatically reduced.

These tiny victories encouraged me. I was off. Guidance comes at the right moments.  A wise friend (as in, he reads books and does not do web chats) gifted me a wonderful book ‘Inside the nudge Unit’. Life Altering.  How a tiny course correction can lead to huge changes over time – and nobody notices.  I wish I had read the book 50 years ago.  As any sailor (or pilot) can tell you even a degree shift can over a distance land you in another country entirely?

Not Including China of course.  Can’t lose those guys wherever you look.

So I started sending ‘ What If.....’ notes to my friends.  Most were ignored. But some responded with positive action.  This lucky guy who has a huge garden was encouraged to paint all his garden light reflectors Black and add a tin snoot, so we can’t see the source of the light – only the glow on his frees. The Lighting levels are dimmer – but we see more of his natural garden as there are No bright source lights to distract us. Took us 30 years to figure this out.

Another guy who heads one of the largest  lighting companies in the world (No Name dropping) was complaining that no matter where he placed his web cast light – His face looked sharp and drawn. I had a roll of matt scotch tape on my desk. I pointed my camera to the roll and in a minute he was digging into his desk – some fuzzy pictures and he was back in soft focus and happy.  Very sheepishly – I am promised a steak dinner next time.  When I can travel to claim my reward I have no clue – but the promise is encouraging.

Encouraged by my giant strides in home lighting I turned to home automation and quickly realised the value of Steve Jobs.  As In (My Opinion) most people regret Home automation (or get bored with it) as the interface system sucks. Some guy had the wise idea that assigning the control of home lighting to your phone. It’s a great way to save costs on switches. 

Unfortunately Steve Jobs (or someone with his aesthetic sensibilities) has not had a crack at designing home interface controllers. So every time this guy got up at night to go to the loo – he had to enter security codes to get into his phone. Wear his glasses to find the app, scroll to the bathroom light section and have a mini light show as he blinked thru his shaving light, shower light, vanity light and finally find the pot light.

He cursed his architect out the next day – who immediately recommended he install a sensor. So now every time his dog comes within 12 feet of his loo – the bathroom light blinks on. True, he does not have to switch the light on when he enters the loo – but his pot is outside the range of his sensor – so God forbid he takes longer than Five minutes on the pot – he is plunged into darkness. Now I know why my Friends Tag Line ‘From Vari Light to Toilet Light’. Bless your foresight baba.

So Now I am deep into designing a simple home automation controller that does not need miles of cabling.

Designing Lighting Desks has been an unresolved dream.  Got into countless discussing with Board designers who glare at me.

Exasperated Q to Me: Why don’t you just spend the money and buy a bigger desk?  

Smartass Answer from me: Cause it won’t fit in to the boot of my car. If I spend my money on a bigger desk, I won’t have any money left for a bigger car.

My pet peve about Lighting Desks is the desperate need to remember the correct sequence of punching buttons with strange names to do the simplest things.

.....That’s what I’m thinking on these days.  In the next issue I promise you some provocative challenges to our Lighting Board Designers. Until Then. Keep your creativity alive on whatever project you can get your hands on.  You’ll need to be buzzing  hen we get back to work.....

THINK

Archives

Palm Expo Magazine Jan Feb 2022 Palm Expo Magazine Jan Feb 2022
X