Hyderabad's Beer Cartel Opens With Martin Audio Blackline
Distributed by VMT, Martin Audio delivers superior vocal clarity and balanced dispersion
A new club and lounge has opened its doors in Telangana, Hyderabad, with its patrons enjoying an
audio system built around Martin Audio BlacklineX loudspeakers.
The Beer Cartel is a premier venue designed to deliver a seamless fusion of gourmet dining,
craft
beverages and high-energy music.
The venue is also a hotspot for live entertainment and events, frequently hosting renowned DJs, and
has already established itself as one of Hyderabad's most sought-after nightlife destinations.
To achieve this, the owners sought an audio system that could deliver both power and precision from
the get-go. The system needed to provide an immersive experience for casual evenings while scaling
up effortlessly for high-energy nights. The client envisaged a set-up that would support live
performances, DJ sets and background music, and knew this would require a versatile yet robust PA,
capable of delivering impactful low frequencies and crystal clear mids and highs across the entire
space.
The Martin Audio Blackline X15 was therefore chosen to fulfil these requirements, partnered
with
Blackline X218 subwoofers. Selected for its superior vocal clarity and balanced dispersion,
seven of
the X15s were deployed, reinforced with three X218 subwoofers, which deliver the type of powerful,
tight bass response necessary to generate an immersive club atmosphere.
The sound system designer / consultant was Palagani Dushyant Reddy from White Noise,
who has much
previous experience with Martin Audio systems. "Delivering great sound in a venue like the Beer
Cartel requires more than just power, it requires control, precision and the right tuning," he
believes. "The new system has created an immersive audio environment that makes a real difference in
how people experience music."
Owners of the venue are Ashwanth Reddy K and Khaleel NMD. Describing the role of the
sound, Khaleel
said, "A great club experience isn't just about great music, it's about how the music is
experienced. The new sound system has enabled clear sound movement through our venue, delivering
incredible depth and clarity, no matter where you stand. It creates a perfect balance between power
and precision." His partner, Mr. Reddy agreed. "Sound is a crucial element in defining the
atmosphere, the system delivers a rich, immersive experience that enhances every performance and
keeps our guests engaged throughout the night."
All products were delivered by Vardhaman Megatech (VMT), Martin Audio's official distributors in
India.