Published 12^th August, 2024

Audeze, one of the leading audio technology brands renowned for its premium headphones, has partnered with Embody, one of the industry's forerunners in personalized spatial audio, to unveil Immerse Virtual Studio PRO at the All About Music conference. This new product, featuring head tracking capabilities, is designed to provide an unparalleled virtual experience using Audeze's popular Maxwell headset.

Immerse Virtual Studio PRO aims to democratize virtual production by lowering costs and increasing accessibility, allowing engineers to perfect their mixes in the esteemed Atmos Studios of A. R. Rahman and Alan Meyerson. The solution utilizes real-time binaural sound powered by Maxwell's renowned 90MM planar magnetic drivers and built-in head-tracking technology, offering an exceptionally realistic virtualization experience.

The collaboration with Embody highlights Audeze's commitment to expanding the capabilities of the Maxwell headset for various applications, establishing it as a premier tool for spatial audio creation. This announcement follows a recent update that introduced head tracking for Maxwell users within the Dolby Atmos Renderer.

Audeze CEO Sankar Thiagasamudram commented on the partnership, saying, "This is the next step in our long-term relationship and collaboration with Embody. We are striving to create more ready-made spatial audio solutions that take advantage of Maxwell's built-in hardware."

Legendary Indian musician and composer A.R. Rahman praised the new technology, stating, "Imagine checking your mix in a reference studio of the highest quality. Now you can with the ARR Immerse Pro plugin from Embody. Using Artificial Intelligence, the Immerse Pro plugin brings the iconic sound of AM studios so you can mix and test Dolby Atmos content with confidence on your headphones."

Immerse Virtual Studio PRO enables users to reference various audio formats including stereo, surround, Apple Music, or Atmos with a single click. By leveraging personalized Head-Related Transfer Function (HRTF) technology, it accurately recreates the acoustic environments of A. R. Rahman and Alan Meyerson's studios, providing precise height, depth-of-field, and crosstalk. The product, which integrates head-tracking for both Audeze Maxwell and Apple AirPods, serves as a comprehensive solution for immersive and Atmos mixing needs. Both Maxwell Xbox and Playstation models will be compatible with Virtual Studio PRO.

Kapil Jain, CEO of Embody, expressed enthusiasm about the partnership, stating, "I am excited to continue our partnership with Audeze to announce the Immerse Virtual Studio PRO and Maxwell collaboration. This product offers everyone the opportunity to mix Atmos content with ease at a fraction of the cost."

Attendees of the All About Music conference in Mumbai, held from August 6th to 8th, visited Audeze and Embody's booth to explore the new innovations. Both CEOs, Kapil Jain and Sankar Thiagasamudram, were present to discuss advancements in the music industry, and visitors had the chance to demo Audeze's MM-100 and Maxwell headphones.