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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Sonance Professional Appoints New Director of Sales Engineering



Paxson Laird, Director of Sales Engineering, Sonance


Sonance Professional has appointed Paxson Laird as Director of sales engineering, marking a strategic addition to its leadership team as the company continues to grow in the professional audio industry. With a background spanning audiovisual design, sales engineering, and technical training, Laird will bring valuable expertise to Sonance's sales and engineering initiatives. In his new role, he will be responsible for expanding technical expertise and field engineering support, helping Sonance strengthen its position in the professional audio market.

"We are incredibly excited to have Paxson Laird join our team," said Morten Jorgensen, Vice President of Sonance Professional. "Paxson's deep experience in the professional audio market across design, sales engineering, and technical training will be instrumental as we continue to elevate our capabilities to support this critical market."

Laird's career began as a technology consultant for an international architectural and engineering firm, specialising in audiovisual design. He later joined Bose Corporation's professional division, where he contributed significantly in various roles, including leading the Americas sales engineering team, managing the US sales team, and establishing the professional training group.

Reflecting on his new role, Laird expressed enthusiasm for joining Sonance, commenting, "Joining Sonance is a remarkable opportunity to be part of a company that is shaping the future of professional audio. I am looking forward to working closely with our sales and engineering teams to further strengthen our professional offerings and services and deliver exceptional experiences to our partners and customers."

This appointment reflects Sonance Professional's continued investment in industry talent as it seeks to foster stronger partnerships in the audio industry.

Current Issue : May-June 2025
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