Published 04^th December, 2024

Sonance Professional has appointed Paxson Laird as Director of Sales Engineering, marking a strategic addition to its leadership team as the company continues to grow in the professional audio industry. With a background spanning audiovisual design, sales engineering, and technical training, Laird will bring valuable expertise to Sonance’s sales and engineering initiatives. In his new role, he will be responsible for expanding technical expertise and field engineering support, helping Sonance strengthen its position in the professional audio market.

“We are incredibly excited to have Paxson Laird join our team,” said Morten Jorgensen, Vice President of Sonance Professional. “Paxson’s deep experience in the professional audio market across design, sales engineering, and technical training will be instrumental as we continue to elevate our capabilities to support this critical market.”

Laird’s career began as a technology consultant for an international architectural and engineering firm, specialising in audiovisual design. He later joined Bose Corporation’s professional division, where he contributed significantly in various roles, including leading the Americas sales engineering team, managing the US sales team, and establishing the professional training group.

Reflecting on his new role, Laird expressed enthusiasm for joining Sonance, commenting:

“Joining Sonance is a remarkable opportunity to be part of a company that is shaping the future of professional audio. I am looking forward to working closely with our sales and engineering teams to further strengthen our professional offerings and services, and deliver exceptional experiences to our partners and customers.”