Published 25^th October, 2024

Elation has announced the appointment of professional brand strategist, Braven Greenelsh, as the company's new Chief Marketing Officer (CMO). Greenelsh, an entrepreneur and award-winning thought leader, brings an extensive background in corporate identity and product design to the table. His collaboration with Elation spans several years, contributing to the success of some of its prominent brands, such as PROTEUS and Obsidian Control Systems.

Toby Velazquez, CEO of Elation and President of the ADJ Group, expressed his enthusiasm about the appointment, stating, "We have always valued our brand as a vital part of our business, and as we continue to relentlessly push boundaries in design, engineering, quality, and reliability, I've personally recognized the need to amplify our marketing efforts. This is why we made the decision to invest in a proven visionary like Braven, whose fresh marketing ideas will complement our ongoing mission to elevate the extraordinary Elation brand to new heights."

Greenelsh has over 25 years of experience as an executive-level consultant in brand marketing and design. He has worked with leading sports, entertainment, and technology companies, including FOX Studios, NFL, Sony Pictures, and Emirates Airlines, accumulating more than 30 awards for his work. His expertise has been featured in notable publications such as the Los Angeles Times, Forbes, and The New York Times.

In addition to his new role at Elation, Greenelsh will continue his work with La Visual, a brand consultancy, leading Elation's global marketing efforts. His responsibilities will include brand development, digital strategy, team growth, and content management. Velazquez added, "Braven's passion for design and branding will not only give our marketing efforts a much-needed boost, but his expertise and leadership in shaping and growing a brand will have benefits across our business."

Elation is a global leader in the lighting industry, known for designing and manufacturing a wide range of high-quality entertainment lighting products. The company's portfolio is highly valued by production houses and lighting designers worldwide. This strategic leadership appointment signals Elation's ongoing commitment to elevating its brand and expanding its influence in the global lighting industry.