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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Elation Appoints Braven Greenelsh as Chief Marketing Officer



Braven Greenelsh, Chief Marketing Officer, Elation


Elation has announced the appointment of professional brand strategist, Braven Greenelsh, as the company's new Chief Marketing Officer (CMO). Greenelsh, an entrepreneur and award-winning thought leader, brings an extensive background in corporate identity and product design to the table. His collaboration with Elation spans several years, contributing to the success of some of its prominent brands, such as PROTEUS and Obsidian Control Systems.

Toby Velazquez, CEO of Elation and President of the ADJ Group, expressed his enthusiasm about the appointment, stating, "We have always valued our brand as a vital part of our business, and as we continue to relentlessly push boundaries in design, engineering, quality, and reliability, I've personally recognized the need to amplify our marketing efforts. This is why we made the decision to invest in a proven visionary like Braven, whose fresh marketing ideas will complement our ongoing mission to elevate the extraordinary Elation brand to new heights."

Greenelsh has over 25 years of experience as an executive-level consultant in brand marketing and design. He has worked with leading sports, entertainment, and technology companies, including FOX Studios, NFL, Sony Pictures, and Emirates Airlines, accumulating more than 30 awards for his work. His expertise has been featured in notable publications such as the Los Angeles Times, Forbes, and The New York Times.

In addition to his new role at Elation, Greenelsh will continue his work with La Visual, a brand consultancy, leading Elation's global marketing efforts. His responsibilities will include brand development, digital strategy, team growth, and content management. Velazquez added, "Braven's passion for design and branding will not only give our marketing efforts a much-needed boost, but his expertise and leadership in shaping and growing a brand will have benefits across our business."

Elation is a global leader in the lighting industry, known for designing and manufacturing a wide range of high-quality entertainment lighting products. The company's portfolio is highly valued by production houses and lighting designers worldwide. This strategic leadership appointment signals Elation's ongoing commitment to elevating its brand and expanding its influence in the global lighting industry.

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