Published 16^th October, 2024

Adamson Systems Engineering has appointed Lee Stevens as the new Sales Director for the Asia-Pacific (APAC) region. Stevens' appointment comes during a period of significant global growth for the company. In this role, he will focus on expanding the APAC market, further building on the foundations laid by his predecessors.

With over 20 years of experience as a touring sound engineer, Stevens brings a wealth of industry knowledge from his work in live, corporate, and theatre sound. Previously, Stevens worked at CMI Music and Audio, where he developed a strong association with the Adamson brand. He later held the position of head of production at Encore Event Technologies before rejoining CMI last year.

Stevens' new role will emphasize education and support. He will work closely with Carlos Sallaberry, Adamson's Head Of Education and Applications Engineer for APAC, to enhance the company's training schedule. Stevens will also aim to grow the company's partner network in response to increasing demand in the region, particularly for the VG and CS product lines.

Commenting on his new role, Stevens said, "With the brand in such a strong position globally and being recognized as one of the leading touring systems in the world, it's a real honour and pleasure to have this opportunity to work with Adamson." He expressed excitement about joining a team driven by "passion, technology, and people."

Pieter van Hoogdalem, Business Development Strategist for Adamson Systems Engineering, also shared his enthusiasm: "We are thrilled to have Lee joining our team. His combined experience in sound engineering and business development will help our partners continue to grow their markets."

Stevens' extensive background and passion for sound engineering are expected to significantly impact Adamson's growth in the APAC region.