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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

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L-Acoustics Expands EMEA Sales Team Amid Significant Growth



L to R; Cyril Mattar, Sales Manager for Middle East and Chris Mead head of sales for Middle East, India, Africa, and Eurasia


L-Acoustics, a leader in professional audio solutions, has undertaken a strategic restructuring and expansion of its EMEA sales team to capitalize on substantial growth. This initiative is led by Tim Volker, the recently appointed Director of Sales for EMEA. The expansion includes the creation of a new head of sales management position in the region and the appointment of a new sales manager for the Middle East.

As part of this restructuring, Chris Mead has been appointed as the head of sales for the Middle East, India, Africa, and Eurasia. In this role, Mead will work closely with Volker, leveraging his experience in driving sales growth and market expansion from his previous roles at Sony Music Entertainment and Sennheiser. Additionally, Cyril Mattar has been named the sales manager for the Middle East.

The company has reported a 30% increase in its workforce over the past two years, reflecting its growing sales performance across various market sectors. Volker outlined the company's dual growth strategy, emphasizing both the deepening of relationships in established markets and the expansion into new territories and applications. The demand for L-Acoustics' solutions, particularly in luxury residential projects and immersive entertainment experiences, has been a key driver of this growth.

Volker expressed confidence in the expanded team's ability to support existing partners and drive growth in emerging verticals and geographies. He highlighted the proactive approach the company is taking to meet current demand while continuing to influence future trends in the professional audio industry.

This strategic enhancement of the EMEA sales team is expected to solidify L-Acoustics' position as a leader in the professional audio industry, ensuring continued success through innovation and a customer-centric approach.

"The impressive trajectory of L-Acoustics speaks to the strength of our products and the trust our clients place in us," said Volker. "Our expanded team is poised to support our existing partners better and drive growth in key emerging verticals and geographies. We're capitalizing on exciting opportunities in sectors such as high-end residential installations, and next-generation nightclubs. This proactive approach allows us to meet current demand while continuing to shape future trends in professional audio."

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