Avid Appoints Wellford Dillard As Chief Executive Officer
Wellford Dillard, CEO, Avid with Jeff Rosica, his predecessor at Avid
Avid, one of the leading technology providers that powers the Media & Entertainment industry,
announced that it has appointed Wellford Dillard as the organization's next Chief Executive
Officer
(CEO). Wellford succeeds Jeff Rosica, who is staying with the company in an advisory capacity
to
ensure a smooth and successful transition.
Wellford joins Avid after serving as the CEO of Marigold, a leading provider of omni-channel
marketing SaaS solutions, used by businesses to manage and deepen customer engagement. Wellford has
more than 20 years of experience in the software industry and, prior to Marigold, held CFO roles at
vertical software leaders such as Opower and GetWellNetwork, among others.
"We are thrilled to appoint Wellford as the new CEO of Avid," said William Chisholm, Managing
Partner, and Patrick Fouhy, Principal, of STG. "He has an exceptional background leading
software
businesses and brings a wealth of valuable experience to Avid. His strong track record driving
growth will be invaluable during this next phase of the company's journey. In addition, we want to
express our sincere gratitude to Jeff for his leadership and contributions to the company during his
tenure as CEO and for his commitment in helping to ensure a successful transition prior to his
retirement."
"I am privileged to join such a terrific team and significant technology leader in the Media &
Entertainment industry. It is a critical time for the industry, as well as an important time for
Avid, and I am excited to be leading this iconic organization," said Wellford Dillard. "The
company's continued focus on innovative technology that can help its preeminent customer base
deliver on their creative and business objectives will remain at the center of Avid's focus as we
deliver on the company's strategic goals and next phase of growth."
"I'm excited about the future of Avid under Wellford's leadership, and personally believe that he is
the right individual at the right time to lead the company," said Jeff Rosica. "It has been my
honour to be the CEO of Avid over the past several years. I am confident that Wellford has what it
takes to move the company forward and lead the team to even greater success in the years ahead."