Genelec Bolsters International Sales Team With Steen
Tychsen's Appointment
Steen Tychsen, International Sales Manager, Genelec
Genelec has announced the appointment of industry stalwart Steen Tychsen to the
position of
International Sales Manager, with responsibility for SE Asia, Eastern Europe and Canada. With over
25 years of professional audio experience in a succession of senior roles, Tychsen brings with him a
deep knowledge of the industry - helping to further strengthen Genelec's sales operation in these
key global territories.
Tychsen's previous high profile roles at both DPA and Neumann have given him extensive experience of
overseeing sales and business development in both EMEA and the US - and demonstrate a strong track
record of implementing strategies to maximise revenue and productivity, and proactively developing
regional partners.
"I'm thrilled at the opportunity to represent a brand synonymous with excellence in audio
technology," comments Tychsen. "Genelec's commitment to innovation and superior sound quality aligns
with my passion for delivering exceptional experiences to customers around the world. As I take on
this role, I feel a mixture of excitement and responsibility, and I see it as an exciting challenge
to drive growth and expand Genelec's presence in global markets."
Genelec International Sales Director Ole Jensen adds: "I'm delighted to welcome Steen to the team at
a really exciting point in our global development. With the new UNIO Monitoring Platform helping to
drive growth in the Studio segment, and our ever-increasing profile in the AV and Home Audio markets
too, the need for a strategic, customer-centric focus has never been greater. Steen's experience
will be truly invaluable in helping us achieve our ambitious goals for the future.
"Finally, as Steen assumes his new role, I'd also like to pay tribute to my sales colleague Jukka
Latva-Hakuni, who has previously been managing the SE Asia and Eastern European territories,"
concludes Jensen. "Jukka is about to start enjoying a very well earned retirement, and on behalf of
the whole company I'd like to thank him for his years of dedicated service to Genelec."