Georg Neumann GmbH Appoints Yasmine Riechers As New CEO
Yasmine Riechers, CEO, Georg Neumann GmbH
Yasmine Riechers is to become the new CEO of Georg Neumann GmbH, a subsidiary of the
Sennheiser
Group. In her new position, she takes over from Ralf Oehl and will be responsible for
further
expanding Georg Neumann's global business and driving forward the company's strategic direction.
Yasmine Riechers was previously Head of the Corporate Development Office of the Sennheiser Group.
"We are very pleased that Yasmine is taking over the management of Georg Neumann GmbH with immediate
effect. Together with the Neumann management team, Yasmine will be responsible for the focus and
further strategic direction of Neumann," says Andreas Sennheiser, Co-CEO of Sennheiser.
"Yasmine
brings a strong combination of strategic thinking and international experience that will help
Neumann continue to grow and strengthen the global footprint of the world-renowned brand," adds
Daniel Sennheiser, Co-CEO of Sennheiser.
Yasmine Riechers will assume her new role with immediate effect. Most recently, as part of the
Extended Executive Management Board of the Sennheiser Group, she headed the family-owned company's
Corporate Development Office. Prior to that, she worked at Sennheiser Greater China as Director of
Operations and subsequently as Country Manager. She started her career in Human Resources at
Sennheiser in 2008, before joining Vier S Beteiligungsgesellschaft as Project Manager and later
moving to BR Science and Technology as General Manager and Siemens Transformer's Traction
Transformer Division General Manager in China. Yasmine Riechers returned to the Sennheiser Group in
2015.
"Neumann has an excellent reputation in the professional audio industry. I am proud to lead a
company with such an impressive history into the future," emphasizes Yasmine Riechers. "I am
very
much looking forward to my new role - especially to working with the entire Neumann team and our
customers around the world."
She had already participated in developing the further strategic direction of Neumann with her
predecessor Ralf Oehl; in particular, both of them jointly drove the integration of Merging
Technologies. "Developing Neumann towards a leading provider across the entire audio value chain,
was an exciting task for me," says Ralf Oehl. "The support of the Sennheiser family, the dedication
of our employees, and the legendary Neumann community have brought great success to the company and
many special moments to me over the past four years. I am very grateful to everyone involved and
will keep Neumann close to my heart. I'm now looking forward to Yasmine taking over from here to
build on this."