What’s Trending?
The event industry has been an extremely exciting place to be over the last few years,
and the Fall of 2016 looks to be no different, with plenty of innovations lining up
to expand and change the face of the industry. 2015 saw continued growth in the demand
for events, something which could easily seduce event-holders into taking a “little and
often” approach. So what makes this industry flourish year on year.
The three C’s: context, content and creative. These are the keys to develop effective
special events today. This includes the engagement of contractors, various types of paid
staff and volunteers and how to create a favorable condition that ensures continuous
commitments. Due to the dynamics of the event industry, the Human Resource Management
requires special attention and consideration in the event context. The next is the
content strategy and marketing for your events so that the customers keep coming back.
The issue with any content strategy is time. The time to sit down and think about what
kind of content should be created, time to stop and write, or record, edit and publish,
and time to engage with your audience to promote the event you created. In order to save
time one has to break down the content strategy for the event or conference you are
planning step by step. Creating this process from scratch will take time, but once you
have the content production foundation, you will save a lot of time and create more
interest in attracting customers in your conference or event. The third ‘C’ is about
being creative to this industry. A common denominator in event planning is creativity.
Event planners should be remembered for their integrating originality and imagination
into their events. Often times there is a boundary to the creativity, it may be a
limited budget or a conservative theme that may intervene with your dash of personality.
To conquer these, one should work on the finite components of the event such as title,
invitations, venue, catering, and lighting, seating arrangements, stage designs, stage
props, staff and entertainment to name a few. There are few biggies in the market
playing as big event managers who has all the big events in their pockets and are giving
results year on year. This industry will grow in India more as long as events connect
people, breed innovation, build communities, and spark technologies.
The much awaited events of the year are lined up for the year end. One of the best-selling
bands in the history of music, Coldplay will tour India this November
(19TH NOVEMBER 2016). Comprising of crooner and front man Chris Martin, lead guitarist
Jonny Buckland, multi-instrumentalist and drummer Will Champion and bassist Guy Berryman,
Coldplay have the backing of 6 previous world tours that were completely sold out.
Wizcraft International will be managing and producing this concert at the MMRDA (BKC)
in Mumbai on November 19. According to some sources the show will mainly feature 70
percent Indian artists. It is reported that Ranveer Singh, Arijit Singh, Farhan Akhtar,
Aamir Khan, Shraddha Kapoor are a few names that are almost confirmed to perform at the
event. Reportedly while most tickets to the concert will be free, a few will also be
sold exclusively on its platform for INR 5000 and will then increase with each phase,
subsequently hitting INR 15,000. Free tickets can be earned by signing up at the
official Global Citizen website and completing a set of charitable campaigns.
One of the most anticipated music festivals in the Indian calendar, Bacardi NH7 Weekender,
an annual, multi-city music festival in India will be back with its seventh edition
with a bang. The festival will once again begin its journey from Shillong on October
21-22 following its successful debut last year. Then the festival heads to Hyderabad
(November 5-6) for the very first time, and to Pune (December 2-4). Conceptualized,
produced and organized by Only Much Louder, the event is one of the largest music
festivals in India, with an annual attendance across the editions of over 100,000.
The festival is held between October and December, currently travels to five cities;
Pune, Delhi NCR, Bengaluru, Kolkata, and Shillong. The festival is noted for its
divergent artistic lineup and hosts a large number of established and emerging local
artists alongside major international acts. This year, Bacardi and Only Much Louder
will bring you the sixth edition of the festival featuring more than 100 bands across
five stages in five cities with its signature festive spirit. The festival will soon
introduce its special edition — BACARDÍ NH7 Weekender Express to Kolkata, Jaipur,
Pondicherry, Nagpur and Mysore.
EVC--Enchanted Valley Carnival (EVC) will once again be hosted amongst the serenity
of nature in one of the most exclusive cities in Asia at Aamby Valley City, being the
first festival in Asia to be held on an airstrip. EVC introduced its sub property
‘Culinarium’ at the 2015 edition of the festival, which is a curated gastronomical
experience. In 2015, Universal Music Group, the world’s leading music company,
announced a new partnership with Twisted Entertainment Pvt. Ltd., under which both
parties have equal stakes in Enchanted Valley Carnival. The joint venture marked
Universal Music Group South Asia’s debut in the experiential marketing space as the
first label to participate in a venture of this kind. EVC 2016 establishes itself as
the only multi genre music festival in India with no age barrier offering varied genres
from electronic music to live genres across International Pop, Bollywood, EDM, techno,
fusion and Indie along with other experimental music.
CALVIN HARRIS INDIA TOUR concert in Mumbai will be presented by Sunburn Festival. The
event is also going to feature Justin Bieber as Calvin & Bieber is going to premiere
their brand new track called ‘Sky is the Limit’ for the very first time in Mumbai!
The First-ever edition of the Vegas – Style festival, Electric Daisy Carnival will be
held on 13th November’2016 at New Delhi with one of the largest line-ups of
International and Indian artists ever witnessed in the country. A multidimensional
music experience, EDC combines the world’s most renowned electronic music talent with
mesmerizing production and sound design that is sure to overwhelm fans with its sheer
scale, creativity and overall immersive experience. Since its inception in 1996, EDC
has traveled to various venues across the United States (California, Florida, Nevada,
and New York) as well as other countries including Mexico, the UK, and Brazil. The
largest music festival in North America, EDC was dubbed the “American Ibiza” in 2010.
EDC began as a one-day event in Los Angeles, welcoming a crowd of 5,000 dance music
lovers in its first year. Over the past 20 years, EDC has grown into a global phenomenon,
hosting over 400,000 fans over three days in Las Vegas this past June.
Winter is exciting for the music and concert lovers as the tier 1 and tier 2 cities will
be bustling with the joy of music. The event planners and the partners should work on the
three C’s (context, content and creative) and work on the finite components to make any
event energizing and memorable.