Bose Professional Impresses AV-SI Community Across India with Multicity Installed Sound Expansion Tour
Bose Professional – the undisputed leader in innovative professional audio solutions and technologies – recently concluded an elaborate multi-city tour in India to familiarize the country’s top AV and SI professionals with the brand’s Installed Sound Expansion initiative that comprises an extended selection of products designed to work flawlessly as a scalable and flexible cohesive system that assures superlative listening experiences for application spaces like hotels, higher education campuses, retail spaces, entertainment venues, places of worship, indoor and outdoor venues, and more.
Aligned with Bose Professional’s global business strategy; the Installed Sound Expansion tour, which was was commissioned by the brand’s Indian subsidiary in partnership with its regional distributors, hosted a well-executed commutual schedule of meetings, discussions, trainings, workshops and socializing between the brand’s leadership team and the attendees. The audience profile comprised distributors, dealers, channel-partners, consultants, system integrators and end users; with an average turnout of over 100 individuals from over 50 companies in each city.
Vibhor Khanna, Country Manager – SAARC, Bose Professional, shared “With Installed Sound Expansion, Bose Professional has revolutionized the dynamic for system designers, SI and installers by proving to be a single point of contact for high-performance complete professional audio systems and solutions that empowers them to create aesthetically pliable tailored sound systems with Bose Professional’s trademark sound signature for a greater variety of spaces in in hospitality, retail, entertainment, education, and enterprise workspaces. And I’m glad we were able to demonstrate the extended capabilities of Installed Sound Expansion to the Indian market at large through this tour.”
The tour kicked off in Chennai at the Taj Connemara on 3rd January 2020 where the brand partnered with Visionhire; while the second event in the series was hosted at The Park Hotel in Bangalore on 10th January 2020. Shortly thereafter, Bose Professional collaborated with Cubix Micro Systems to host the third and fourth events of the tour in Mumbai and Pune respectively, with the session in Mumbai conducted on 16th January 2020 at Melhua The Fern while the one in Pune took place at The Crowne Plaza on 24th January 2020. The tour culminated in Kolkata on 31st January at the Taj Vivanta as Bose Professional partnered with Hi-Tech Audio Systems for the event.
Optimum audience engagement was maintained through a flurry of short informative sessions that detailed the nuances of Installed Sound Expansion’s various new technologies and their unparalleled value in real-world application scenarios. The commutual schedule also emphasized live demonstrations of Bose’ revolutionary technologies like the DesignMax (Surface and Ceiling variants) and Panaray MSA12X, along with passive displays and informative sessions on the EdgeMax and Arena Match + Arena Match Utility loudspeakers, PowerSpace amplifiers, ControlCenter zone controllers and ControlSpace range of products for enterprise. The aforementioned series of products were introduced in 2019 as part of a massive influx of leading-edge install-specific technologies from Bose that spanned over 50 new products aimed at delivering enhanced audio experiences across application segments.
Vibhor notes the rewarding consequences that the tour has already borne, as he comments “Partners who attended the events in Chennai, Bangalore, Mumbai, Pune and Kolkata have expressed their excitement about the Installed Sound Expansion line of products, citing the possibility to offer easy-to-operate and flexible high quality comprehensive Bose Professional systems for a wider range of application spaces – the likes of which were previously inaccessible. Their feedback has inspired us with confidence to look forward to an exciting time of business growth for Bose in India, with the promise of continuing to offer the market with revolutionary technologies and solutions that are high on performance and quality”.
The company notes that plans are under-way to commission the final event of the tour in New-Delhi at a soon-to-be-announced time and location.